Daryl Horsfall

South Yorkshire Asking Prices Rise 1.3% — Why Sellers Still Need to Compete

Daryl Horsfall · 24 September 2026

South Yorkshire Asking Prices Rise 1.3% — Why Sellers Still Need to Compete

he autumn property market has produced a more encouraging headline for South Yorkshire homeowners. Rightmove's average new asking price in Yorkshire and the Humber increased by 1.3% in September, taking the regional average to £259,162.

Nationally, asking prices rose by 0.7% to £367,440, the first monthly increase since May and slightly stronger than the normal September rise.

That sounds positive, and it is a welcome sign of returning seller confidence. But it does not mean buyers have lost their negotiating power. The number of homes available nationally is at a 12-year seasonal high, buyer enquiries remain 9% below last year and average fixed mortgage rates increased sharply again during the latest week.

The autumn opportunity is real, but sellers still need to compete on price, presentation and value.

What the September Rightmove figures actually measure

Rightmove measures the asking prices selected by newly listing sellers. It does not measure agreed prices or completed Land Registry sales.

For September 2026:

Rightmove measure

National asking price

September £367,440

August £364,999

National monthly change

September +0.7%

August -2.0%

National annual change

September-0.8%

August -1.0%

Yorkshire and Humber asking price

September £259,162

August £255,956

Yorkshire and Humber monthly change

September+1.3%

August-1.5%

Yorkshire and Humber annual change

September+0.2%

August+0.9%

Regional time to find a buyer

September 64 days

August 62 days

The regional monthly bounce followed August's seasonal fall. Annual growth, however, slowed to only 0.2%, while the average time needed to secure a buyer increased to 64 days.

Rightmove also reports that 74% of homes sold so far in 2026 did not require an asking-price reduction. That does not prove that every correctly priced property will sell, but it strongly supports getting the launch position right rather than relying on a later reduction.

Fresh completed-sale evidence across South Yorkshire

The July UK House Price Index provides a separate, lagging view based on completed transactions. All four South Yorkshire authorities remained positive annually:

Rotherham

July average price - £191,000

Annual change +1.7%

First-time-buyer average £172,000

August average rent £686

Barnsley

July average price £176,000

Annual change +3.5%

First-time-buyer average £157,000

August average rent £696

Doncaster

July average price £172,000

Annual change +4.7%

First-time-buyer average £156,000

August average rent £694

Sheffield

July average price £220,000

Annual change +2.8%

First-time-buyer average £194,000

August average rent £931

England's annual growth rate was 1.1%, while Yorkshire and the Humber recorded 3.0%. South Yorkshire therefore remains comparatively resilient, although the local figures are provisional and based on smaller transaction samples.

Annual growth slowed from the previous publication in Rotherham, Barnsley and Sheffield, while Doncaster strengthened slightly. This is one reason not to apply a headline percentage directly to an individual home.

A property's value still depends on its exact location, type, size, condition and the homes competing for the same buyers today.

Family homes remain the clearest local property-type signal

The July figures show:

Rotherham semi-detached prices up 2.3% annually

Barnsley semi-detached prices up 4.2%

Doncaster terraced prices up 5.3%

Sheffield semi-detached prices up 3.7%

This is supportive evidence for attainable family and first-time-buyer stock. However, it is not a live weekly measure of viewings or offers. School access, parking, gardens, usable space and move-in condition still determine how an individual property compares.

Bank Rate stayed at 3.75%—but the outlook became more cautious

The Bank of England held Bank Rate at 3.75% on 17 September by a vote of six to three. The other three members preferred an increase to 4%.

The decision followed an increase in CPI inflation from 2.9% in July to 3.1% in August. The Bank said inflation risks had moved further to the upside and indicated that inflation could rise slightly above 4% in early 2027 if current energy-price assumptions persist.

Holding Bank Rate did not stop fixed mortgage pricing from increasing. Fixed rates reflect financial-market expectations and lenders' funding costs, not only the current Bank Rate.

Mortgage costs are the main counterweight to the autumn bounce

Rightmove's mortgage tracker, updated on 19 September, showed:

Average two-year fix

19 September 5.42%

12 September 5.19%

Weekly change +0.23 percentage point

Average five-year fix

19 September 5.43%

12 September 5.20%

Weekly change +0.23 point

95% LTV two-year fix

19 September 5.98%

12 September 5.78%

Weekly change +0.20 point

90% LTV two-year fix

19 September 5.55%

12 September 5.33%

Weekly change +0.22 point

75% LTV two-year fix

19 September 5.30%

12 September 5.05%

Weekly change +0.25 point

The lowest advertised two-year rate was 4.55%, but lowest rates are not available to every borrower and may include fees.

For buyers, the practical step is to refresh affordability before viewing or offering. For sellers, it means an interested buyer may no longer be able to stretch to the figure they expected several months ago.

What should South Yorkshire sellers do now?

The September market offers more opportunity than the summer slowdown, but a 1.3% regional asking-price increase is not permission to overvalue.

Use close comparable evidence. Start with the property, street and buyer audience—not the regional headline.

Choose the right portal bracket. A small change can place the home inside or outside a buyer's saved search.

Make the launch count. Strong photography, video, floorplans and clear property information help buyers shortlist confidently.

Review the first 10–14 days. Views without enquiries can indicate a price or presentation problem. Viewings without offers may reveal condition, competition or expectation issues.

Price changes must be meaningful. If a review is needed, aim to reach a new buyer audience rather than making a cosmetic adjustment.

What should buyers do?

Update your mortgage agreement in principle and calculate repayments using a rate you can access—not the lowest headline rate. Factor in improvements, running costs and survey findings before deciding what you can comfortably offer.

The amount you can sustain each month matters more than trying to predict the next Bank of England decision.

Thinking about moving?

The market is neither collapsing nor racing away. South Yorkshire prices remain comparatively resilient, but buyers have choice and borrowing costs are demanding.

If you are considering selling in Rotherham or elsewhere across South Yorkshire, I can help you assess the closest comparable evidence, current competition and the launch strategy most likely to create genuine interest.

Visit www.darylhorsfall.com or contact me for a straightforward, evidence-led conversation.

Source note

Rightmove September 2026 House Price Index

Rightmove mortgage tracker, updated 19 September 2026

Bank of England September 2026 decision

ONS August 2026 inflation

UK House Price Index, July 2026

ONS local housing data: Rotherham, Barnsley, Doncaster and Sheffield

Disclaimer

This article provides general property-market commentary using information available on 21 September 2026. Asking-price and local-authority averages are not valuations of individual homes. Mortgage products and eligibility can change, and this is not financial, legal or tax advice. Seek personalised advice from appropriately qualified professionals.

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